Advocacy Reimagined
AI flooded the internet with content. Trust shifted to employee voices. Wavly gives teams a simple way to support employee advocates on social media, with structure needed for them to show up consistently and authentically.
AI-Native
Social selling & employee advocacy
We flipped a core assumption about employee advocacy on its head. While traditional tools focus on control and approved captions, Wavly replaces this with structure and AI guidance, helping employees show up consistently and making participation easier, not scripted.
Employee advocacy
Use simple game mechanics to turn participation into a system that runs in the background, helping employees show up consistently.
Curated content streams
Set core themes, update content over time, and use boosts to alert teams, so they know where to participate and activity stays focused.
Admin control hub
See all participation in one place, with AI surfacing higher-risk or flagged content so admins don’t have to review everything.
Analytics and reporting
Measure participation, impressions, earned media value, and organic impact, helping teams understand ROI.
One system. Multiple uses.
A shared structure that helps teams show up consistently across marketing, hiring, revenue, and community.
Why now
The old playbook broke
AI changed how people find and consume content. Employees now carry more influence than company feeds.
#2
LinkedIn is the second most-cited domain in LLM-generated answers across ChatGPT, Google AI Mode, & Perplexity as of October 2025
4-5x
Employee posts drive 4–5× higher engagement than corporate posts on professional networks like LinkedIn
A different way to scale advocacy
Employee advocacy doesn’t scale through control.
